On the side of a Chipotle cup I recently drank from:
1985 Called. It Wants Its Fax Machine Back
After years of running with only archaic fax technology for advance food orders, we thought we’d add an alternative solution that’s more hip and useful and now and wow. DSL (or Don’t Stand in Line) fits the bill with the usual Chipotle bells and whistles. It talks back to you with a real voice from a real Chipotle employee and is just like standing in line, except it’s virtual, man, virtual
Just go to www.chipotle.com/dsl directly or to ORDER if you’re already on our Web site. Follow the online instructions, come to our restaurant, head straight to the cashier, and we’ll have your burrito ready for you. You don’t stand in line. Get it?
And if you’re heading home from work or from throwing dice in the alley, place a dinner order for yourself and your loved ones, hop in the your car yabba-dabba-doo-style, pick up your food and go home. No muss, no fuss, and nuclear family stability (or at least a temporary stop-gap measure) has been restored.
Finger snaps, please.
Does anyone else find this as strangely amusing as me?




